Online Identity Management
The internet is a very important platform for human beings the world over. Many people in the world use the internet for many activities. There are those who use it for advertisement. However, there is a good number of people who use the platform to build their own brands. The brand can be your own name that you want to sell to make money or for other reasons. For this to happen, your name must be attached to a profile.
Creation of an online identity is an easy task. However, managing that profile and what to appear when searched is not as easy. The reason is that search engines generally reveal everything about your if a name is searched. Sometimes you want only some parts of your life revealed on search engines. This is where the problem arises. You want only some parts of your life revealed. How do you ensure that this happens?
Online identity management is a field that works hand in hand with search engine optimization. The advantage of using search engines is that you are in control of determining what appears. This can enable you to dictate what appears if your name is searched. SEO is used often in business to create a competitive advantage. This is when it comes to selling products online that are also sold by competitors.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. The man had court cases that affected his name. Most aspects of his life were revealed and linked to the case that he was involved with. His images were not spared either. The problem arises when it comes to searching the person. When you search him, what appears is information about his legal problems. That includes photographs taken when in custody.
There is definitely an identity issue in Michael Bullard situation. How can he or any other person control what appears when one searches their name? Can he control what details appear? There is a solution to this. This is through optimization of what appears online. With optimization, you determine what details are viewed first when your name is searched.
Due to the increased traffic on the internet, it is important for people to check what appears when their names are searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.